10 Free Tools to Boost Social Media Shares

Getting your content noticed on social media can be tough, especially with so much competition. You might be creating great blogs, videos, or infographics, but if your audience isn’t sharing them, your hard work may go unnoticed. Social shares play a major role in improving your content’s visibility, reaching new audiences, and increasing traffic to your website.

At Doe’sInfotech, we believe in the power of the right tools to improve your social media performance without breaking the bank. There are many free tools available that can help you create engaging content, schedule posts, and encourage more people to share what you post.

In this blog, we’ll share 10 free tools you can use to boost social media shares and take your online visibility to the next level. Whether you are a small business owner, a marketer, or a content creator, these tools will help you reach a larger audience and get the social engagement you need.

Buffer

Buffer is a popular social media scheduling tool that makes it easy to share content across different platforms. With Buffer, you can schedule posts in advance for Facebook, Twitter, LinkedIn, and Instagram. This saves you time and ensures that your content is shared consistently.

We use Buffer to create a posting schedule that keeps our content in front of our audience at the best times. The tool allows you to see which posts perform well and adjust your strategy accordingly. The free version lets you manage up to three social media accounts and schedule a limited number of posts per month.

One of the best features of Buffer is its analytics dashboard. It shows how many clicks, shares, and interactions your posts receive, helping you understand what content works best. By analyzing this data, you can create more engaging posts that encourage social sharing.

Canva

Canva is a free design tool that makes it easy to create beautiful visuals for social media. Visual content gets more shares on social platforms compared to plain text, and Canva helps you design stunning images, graphics, and videos quickly.

With Canva’s drag-and-drop editor, you can create professional designs without needing graphic design skills. It offers free templates for social media posts, banners, infographics, and videos. You can customize these templates with your brand’s colors, fonts, and images.

We recommend using Canva to create eye-catching content like quote graphics, event announcements, or video thumbnails. Visual content stands out in crowded social feeds, increasing the chances that users will share it with their followers.

Hootsuite

Hootsuite is another powerful social media management tool that helps you schedule, monitor, and analyze posts. The free version allows you to manage up to two social media accounts and schedule posts in advance.

At Doe’sInfotech, we use Hootsuite to manage multiple platforms from a single dashboard. The tool helps us save time by scheduling posts for weeks or months in advance. This ensures that our content is shared regularly, keeping our audience engaged.

Hootsuite also offers tools to monitor social media activity. You can track mentions, comments, and hashtags to see how your audience is engaging with your content. By responding quickly to interactions, you can build stronger connections and encourage more shares.

BuzzSumo

BuzzSumo is a content research tool that helps you find the most shared content in your industry. Knowing what works for your competitors allows you to create similar, high-performing content for your audience.

We use BuzzSumo to identify trending topics and popular content. By analyzing what people are sharing, we can create blogs, videos, or infographics that match user interests. BuzzSumo also helps you find key influencers in your niche who can share your content with a larger audience.

The free version of BuzzSumo gives you limited searches, but it’s enough to discover valuable insights about popular content. By focusing on topics that are already trending, you increase your chances of getting more social media shares.

Bitly

Bitly is a free URL shortener that makes long, messy links look clean and shareable. Shorter links are easier to post on platforms like Twitter and also look more professional.

We use Bitly to shorten links for blog posts, videos, and other content we share on social media. Bitly also tracks how many clicks each link receives, which helps us measure the effectiveness of our posts.

By analyzing which links perform the best, you can adjust your content strategy to focus on posts that get the most engagement and shares. Bitly is simple to use and a great tool for improving the appearance of your social media posts.

ClickToTweet

ClickToTweet is a free tool that makes it easy for people to share your content on Twitter. It allows you to create pre-written tweets that users can share with just one click.

We use “ClickToTweet” to highlight key quotes, stats, or insights within our blogs and articles. By adding “Click to Tweet” buttons, we make it simple for readers to share valuable parts of our content with their followers.

This tool works especially well for blog posts, where you can pull out interesting sentences or tips. By giving users an easy way to share your content, you can increase your reach and encourage more social shares.

SocialPilot

SocialPilot is a social media scheduling and analytics tool that helps you manage multiple accounts. The free version allows you to connect a limited number of platforms, making it a great tool for small businesses.

We use SocialPilot to plan and schedule posts in advance. The tool also provides detailed analytics that show how well your content is performing. By tracking clicks, shares, and engagement, you can identify what types of posts your audience enjoys the most.

SocialPilot also helps you find and curate content that’s relevant to your audience. Sharing a mix of your own posts and industry-related content can make your account more engaging and encourage followers to share your posts.

Google Analytics

Google Analytics is a free tool that helps you measure traffic and engagement on your website. While it’s often used for SEO, it can also provide valuable insights for social media.

We use Google Analytics to see how much traffic is coming from social media platforms. This helps us identify which platforms and posts are driving the most visitors to our site. By analyzing this data, we can focus on the content that performs best and generates more shares.

Google Analytics also tracks user behavior, such as how long visitors stay on your site and which pages they visit. If users spend more time on certain types of content, it’s a good indication that the content is worth sharing.

Trello

Trello is a project management tool that can also be used to organize and plan your social media content. It’s a great way to keep your team on the same page when creating content.

At Doe’sInfotech, we use Trello to manage our content calendar. Each card represents a post or piece of content, and we can add deadlines, attachments, and comments to each one. This helps us stay organized and ensures that posts are ready to go out on time.

By planning your content in advance, you can focus on creating high-quality posts that encourage social media shares. Trello’s free version is perfect for managing smaller content schedules and teams.

MailChimp

MailChimp is a free email marketing tool, but it can also be used to encourage social media shares. By sending newsletters or updates to your audience, you can drive traffic to your content and encourage readers to share it.

We use MailChimp to share blog posts, promotions, and updates with our subscribers. Including social sharing buttons in emails makes it easy for readers to share content directly to their social media accounts.

MailChimp also provides analytics that show how many people opened your emails, clicked on links, and shared your content. By understanding what works, you can create more effective campaigns that boost social media engagement.