8 Tools Doe’sInfotech Uses to Recover Google Rankings

Seeing your website lose its Google rankings can be frustrating and worrying. You might be wondering what went wrong and how you can recover quickly. Whether it’s an algorithm update, technical issues, or poor content, your website’s ranking can drop for many reasons.

At Doe’sInfotech, we help businesses recover lost Google rankings and get back on track. With the right tools and strategies, it’s possible to identify issues, fix them, and climb back to the top of search engine results.

In this article, we’ll share the 8 essential tools we use to recover Google rankings for our clients. These tools help us analyze websites, identify problems, optimize performance, and monitor progress. If your rankings have dropped, these tools can help you take action and improve your SEO results.

Google Search Console

Google Search Console is one of the most powerful tools for recovering lost rankings. It provides insights into how your website is performing on Google and identifies any technical issues that might be affecting your SEO.

We use Google Search Console to check for indexing problems, crawl errors, and mobile usability issues. If Google cannot properly crawl or index your website, your rankings can drop. By fixing these errors, we help ensure that your pages appear correctly in search results.

Another feature we use is the performance report. It shows which keywords and pages are driving traffic to your website. If rankings for certain keywords have dropped, we analyze why and create strategies to improve them.

Google Search Console also alerts us about manual actions or penalties. If your website has been penalized for violating Google’s guidelines, the tool provides details so we can resolve the issue quickly.

Ahrefs

Ahrefs is an all-in-one SEO tool that helps us analyze websites, track backlinks, and research keywords. Recovering Google rankings requires understanding what went wrong, and Ahrefs provides the data needed to make informed decisions.

We use Ahrefs to conduct detailed backlink analysis. Backlinks are an important ranking factor, but toxic or low-quality backlinks can hurt your SEO. Ahrefs helps us identify harmful backlinks so we can disavow them and prevent further damage.

Keyword analysis is another essential feature of Ahrefs. If your rankings drop, we use the tool to find new keyword opportunities and optimize content accordingly. It also tracks keyword positions over time, allowing us to measure progress.

Ahrefs’ content analysis tools help identify gaps or outdated content on your website. Updating old content with relevant keywords and new information can significantly improve rankings.

SEMrush

SEMrush is a leading SEO tool that provides a wide range of features to analyze and improve website performance. At Doe’sInfotech, we rely on SEMrush to identify technical SEO issues, track rankings, and optimize content.

One of SEMrush’s key features is the site audit tool. It scans your website for errors like broken links, duplicate content, and slow-loading pages. These technical issues can negatively affect your rankings, so fixing them is essential.

SEMrush also provides competitor analysis, which helps us understand how your competitors are ranking and what keywords they are targeting. By analyzing their strategies, we create content and SEO plans that outperform them.

The tool’s keyword research feature is invaluable for recovering rankings. We use it to find high-potential keywords and optimize your pages to target those keywords effectively. SEMrush also tracks changes in rankings, so we can monitor progress and adjust our strategies as needed.

Screaming Frog SEO Spider

Technical SEO issues are one of the main reasons for ranking drops. Screaming Frog SEO Spider is a tool we use to crawl websites and find technical problems that can affect SEO.

Screaming Frog provides a detailed report of your website’s health. It identifies broken links, duplicate content, missing meta tags, and other on-page issues. These problems can prevent search engines from properly indexing your site, which leads to lower rankings.

We also use Screaming Frog to analyze your website’s internal linking structure. A strong internal linking strategy helps distribute page authority and improves navigation for both users and search engines.

For large websites, Screaming Frog makes it easy to find errors that might go unnoticed. By fixing these issues, we ensure that your website is optimized for better crawling and indexing, which ultimately helps recover lost rankings.

Moz Pro

Moz Pro is another trusted tool that we use to recover Google rankings. It combines features like keyword research, site audits, and backlink analysis into one platform.

Moz Pro’s on-page optimization tool helps us improve the content and structure of your web pages. By identifying areas where optimization is lacking, we ensure that each page targets the right keywords and provides a better user experience.

We also use Moz Pro’s link explorer to analyze your website’s backlink profile. If low-quality or spammy backlinks are causing your rankings to drop, Moz Pro helps us detect and remove them.

The tool’s keyword research feature helps us find the best keywords to target. By analyzing search volume, competition, and keyword trends, we optimize your content to rank higher on Google.

Moz Pro also tracks your website’s rankings and domain authority over time. This allows us to measure progress and make data-driven decisions to improve your SEO performance.

Google Analytics

Google Analytics is a must-have tool for understanding website traffic and user behavior. It provides valuable insights that help us identify why your rankings may have dropped and what steps to take for recovery.

We use Google Analytics to analyze traffic sources and identify pages with declining visits. If certain pages are losing traffic, it could indicate a drop in rankings. By understanding which pages are affected, we can focus on improving their content and SEO.

The tool also helps us monitor bounce rates and user engagement. If users are leaving your site quickly, it could mean the content isn’t meeting their needs or the website has usability issues. Improving user experience often leads to better rankings.

Google Analytics’ conversion tracking allows us to measure how well your website is performing. If conversions are low, we identify ways to optimize landing pages, CTAs, and other elements to increase results.

Majestic

Backlinks play a crucial role in SEO, and Majestic is one of the best tools for analyzing your website’s backlink profile. At Doe’sInfotech, we use Majestic to identify and manage backlinks to help recover rankings.

Majestic provides detailed reports on the quality and quantity of backlinks pointing to your website. If toxic backlinks are causing ranking drops, we use this data to disavow harmful links and protect your site’s SEO health.

We also analyze your competitors’ backlinks to find opportunities for building high-quality links. By earning authoritative backlinks from trusted websites, we improve your site’s authority and rankings.

Majestic’s Trust Flow and Citation Flow metrics help us measure the quality of your backlinks. This ensures that your website benefits from strong, relevant links that support better search engine rankings.

Yoast SEO

Yoast SEO is a popular plugin for WordPress websites that helps us optimize content for better search engine performance. It is a simple yet powerful tool for on-page SEO.

We use Yoast SEO to improve meta titles, descriptions, and headings. Optimized meta tags help search engines understand your content and encourage users to click on your pages in search results.

Yoast SEO also provides readability analysis, which ensures that your content is easy to read and understand. Well-structured, clear content keeps users engaged and reduces bounce rates, which can positively impact rankings.

Another feature of Yoast SEO is its focus on keyword optimization. The plugin helps us ensure that your target keywords are naturally integrated into your content, headings, and images. By optimizing on-page elements, we improve your chances of ranking higher on Google.