Social Media Marketing is primarily of two types, organic social media marketing and paid social media marketing. You can opt for either organic or paid, but both of these work differently. Organic social media marketing involves posting informational, entertaining and accurate information consistently, incorporating best SEO practices. Gaining followers naturally over time, interacting with the audience, using hashtag trends or collaborations. Whereas paid social media marketing involves running targeted ad campaigns, boosting posts for visibility, tracking performance metrics and retargeting. At Doe’s infotech, our experts will work closely with you to get your business booming with sales using SMM, social media marketing.
Doe’s Infotech is the leading SMM company in Delhi (India) with a great team of SMM specialists and consultants. No matter which business sector you are based in, our team of best SMM experts will help your business gain visibility, awareness and build trust over time.
Social Media Marketing has become essential in today’s society, with billions of people using social media every day for at least 2-4 hours daily, if a business doesn’t focus on building their social media presence, the trust from their target audience becomes very fragile, as an active social media profile is often related to being trustworthy.
Your brand, business, & website need to earn that value by providing appropriate, high-quality, and superior information to the visitors. The primary factor of social media marketing is quality content and authenticity of the information you are offering. Either through organic or paid SMM.
Our Social Media Marketing services are intended to boost the visibility, trust and build a solid digital presence for your business that will eventually enhance the targeted audience traffic to your site.
As a leading SMM company in Delhi NCR, we assure you that all the SMM practices that we use to gain leads for your business are hand-crafted by our professionals. Every strategy we make is uniquely focused on your business specific needs
Market analysis and research is the process of examining industry trends, competitors, and customer behavior to uncover opportunities, assess demand, and reduce risks, helping businesses make informed decisions that improve strategies, positioning, and sustainable growth. We do market analysis and research from scratch for our clients.
Account management and posting is about keeping your social media presence active and engaging. It includes planning and creating content, scheduling regular posts, responding to comments and messages, and maintaining a consistent brand voice to connect with your audience, build trust, and grow your online community effectively.
Brand building is the process of creating and strengthening a company’s identity, reputation, and emotional connection with its audience. It involves defining brand values, crafting a unique voice, delivering consistent messaging, and promoting trust to stand out, inspire loyalty, and drive long term business growth across all customer touchpoints.
Tracking and maintenance is the ongoing process of monitoring campaign performance, website health, or online presence, and making necessary updates or fixes. It ensures everything runs smoothly, stays optimized, and continues delivering the best possible results over time.
Social media platforms are an excellent medium of reaching global audiences, allowing businesses to be visible to a vast and diverse crowd of potential clients and customers. Through consistent posting and engaging content, brands can increase their awareness and build trust. Paid campaigns can target specific regions or a segment of audience interested in particular activities or topics. For example, a group of people interested in printed T-shirts can be targeted to increase awareness about a new clothing brand.
Social Media helps in increasing the engagement of a brand significantly by using interactive content like polls, quizzes, contests and Q&A sessions which encourages audience participation. Real time conversions is another aspect that helps brands gain valuable feedback, customers or prospects can inquire about certain services or products directly to businesses which can eventually turn interactions into sales. Incorporating visual storytelling can spark engagement by increasing the number of shares or inquiries, deliver the brand’s message successfully and make the audience feel connected.
Paid Ad campaigns are one of the best ways to drive website traffic from social media. A campaign that is well researched, appealing and well written can increase the chances of conversions two times compared to organic social media content. Another way is to promote events and offers, upload posts with proper call-to-action and influencer collaborations. However, these only work for a certain period of time, but Ad Campaigns can be planned for a year altogether.
Higher conversion rate is possible through proper social media management. Using retargeting campaigns for the audience already aware about your business. Targeting new audiences, funnel integration and promoting exclusive time sensitive offers are some of the strategies used to provide maximum results. We at Doe’s Infotech craft each and every business’s strategy differently, making sure it fits perfectly to their unique goals, solves pain points of their customers and directs more leads to the sales department.
Compared to other marketing methods, social media can be extremely cost effective. With both organic and paid approaches available, small brands can easily optimize their budget and run ads, or they can create business profiles for free and start posting. It surely takes time but once an audience is built and connected to your brand or business, it doesn’t take long to turn it into a customer bank. The same goes with gaining followers through social media ad campaigns, once a person starts following a business, they stay for a long time following the journey and engaging frequently. This can build trust and eventual fanbase. Referrals and mouth publicity are also common factors if a business starts booming on social media. All of this in a very nominal budget that can be optimized, alongside gaining useful insights through metrics like ROI, ROAS, CPC and in-built social media platform metrics like shares, comments, engagement, rates of views and likes.
As a leading SMM Agency in Delhi (India) we start by setting clear goals for your social media project. We understand your requirements, what you’re aiming for, your tone of voice, the message you want to deliver and any other prerequisite that you want us to follow, we happily set these as our guidelines. We will discuss the challenges and problems and will try to solve them with patience and diligence. At Doe’s Infotech, we believe communication is the key to satisfy the customer’s needs. For us, your success is our success.
We will assess your existing social media pages and discuss the changes which need to be made, what new opportunities could be explored and how we could reach our goal. We will study the metrics of your page, what is your current reach, the quality of your content, relevance, targeting audience and if your tone aligns well with the business. At times, personal interests might seep into your posts and hinder the real voice and message of your business. We will make sure to align your posts and ad campaigns according to your services or products.
Research is the most important factor for a proper social media page. We will start by researching your target audience, your competitors and relevant pages. We will also conduct a thorough keyword research as well to adhere to best SEO practices and to run successful Ad campaigns. The time when your target audience is most active, what trends are currently going on, and public opinion about your brand, we will collect such data on every aspect. Our SMM experts will then use that data to optimize your social media profile to generate more leads and appear as a prominent business.
When promoting a business through social media, trust is easily breakable as the audience might easily unfollow or form an opinion after unintentional turbulence. Therefore it is extremely important to always keep the business’s social media pages under check and respond to the customer’s or prospect’s queries as soon as possible. In order to build credibility, posting consistently and running accurate Ad campaigns without misinformation is also essential.
We have a team of experienced social media managers, we will manage your business with expertise and keep everything in check. Regular follow-ups and discussions will be held with you to keep you informed as we believe an informed and educated customer is the best customer.
Finding the right agency can help you develop an effective social strategy that ranges with...
